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Is it enough to achieve engagement as a marketing strategy?

Today all companies have yes or yes a web page. Goodbye to the printing of expensive pamphlets left on the street as a method to advertise. Today the digital world is used, and this undoubtedly provides better benefits.

One of the problems related to these new strategies is the stiff competition. Certainly, being on the web and managing a good page makes you much more visible to millions of people who surf the web and do various searches day after day. But are not there millions of web pages more too?

What you end up doing to make your website stand out above all others is where all the current strategies are centered. They all start from the same point, but what will make them different is how you manage the content to achieve the engagement of your visitors. This increases sales, improves positioning, makes users feel more confident towards your page, etc.

Well, many companies focus on SEO optimization, where one of the most basic strategies is to achieve the engagement of users through the improvement of content. Yes, this is excellent. A page with bad content will not have good traffic, and to get to have it (if its owners buy bulk traffic) will not be enough. Customers will arrive, but they will not be satisfied with what they are receiving.

This tells us that it is something complementary. Engagement is not enough as a marketing strategy, since good content is of little use if there is nobody to enjoy it. The results in the visitor increase provided by this strategy alone are not very large. Let’s say that there is a lack of SEO. Not everything is a matter of editorial.

SEO strategies

  • Improve content if necessary
  • Make better use of keywords
  • Locate these keywords within a search engine
  • To buy organic traffic

To buy organic traffic is a good idea?

Buying traffic has become quite popular among the owners of these web spaces these days, however, it is very different to pay for automatic traffic than for organic traffic.

The latter comes from real people, humans interested in your content who really want to read everything you have prepared to get their engagement. These people will naturally feel interested and represented with your product, so they will begin to follow your website or to buy through it if they consider it necessary.

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